My name is Helina.

I have been a nail technician since 2009 — it has never been just a job for me, but an environment where over the years I have learned to understand what truly separates a good product from a “popular” product. And all of this through testing, learning, sometimes making mistakes, and gradually learning to trust my own intuition more and more.

Over the past 17 years, I have created two beauty studios, one of which has now been left behind.

Obviously for a reason — because I needed to reach the point where I could create something even bigger and more reflective of who I truly am.

Today, I am incredibly grateful for my HT Studio.

It is a place I created with heart and where I genuinely enjoy what I do.

But that is not the only thing I have created.

NAIL EDIT was created by a technician, for technicians.

NAIL EDIT was actually born from the wishes of many technicians.

In 2025, I was actively working with various Ukrainian brands, and it was through that experience that the suggestions started coming in — “create a store.”

At first, it felt intimidating and like a completely unfamiliar world.

I had no previous experience with running a store, importing products, or even knowing where I should begin. It was scary.

But step by step, everything started falling into place.

The ideas came.

The knowledge came.

And finally — the courage and a clear vision came.

Throughout this entire journey, I have listened, observed, and remembered your experiences, expectations, and wishes. I visited countless online stores, and based on those experiences, I created the kind of store I felt was missing from our market.

A store that would support technicians when they feel unsure about their choices.

A place that provides enough information and user experiences about products.

A place that is logical, clear, and easy to use.

A place worth coming back to.

And perhaps most importantly — a place where we can share more.

Because one honest experience or a small recommendation can mean so much to someone else.

While visiting different online stores, I often thought, “Why don’t we have a store like this or that?” — I could have never imagined that I myself would be the one to make it happen.

But today, it is here.

For all of us.