{"id":274,"date":"2026-05-16T06:16:56","date_gmt":"2026-05-16T06:16:56","guid":{"rendered":"https:\/\/nailedit.ee\/en\/?page_id=274"},"modified":"2026-05-16T06:17:33","modified_gmt":"2026-05-16T06:17:33","slug":"about","status":"publish","type":"page","link":"https:\/\/nailedit.ee\/en\/about\/","title":{"rendered":"About me"},"content":{"rendered":"
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\"\"<\/a><\/figure>\n<\/div>\n\n\n

My name is Helina<\/strong>.<\/p>\n\n\n\n

I have been a nail technician since 2009 \u2014 it has never been just a job for me, but an environment where over the years I have learned to understand what truly separates a good product from a \u201cpopular\u201d product. And all of this through testing, learning, sometimes making mistakes, and gradually learning to trust my own intuition more and more.<\/p>\n\n\n\n

Over the past 17 years, I have created two beauty studios, one of which has now been left behind.<\/p>\n\n\n\n

Obviously for a reason \u2014 because I needed to reach the point where I could create something even bigger and more reflective of who I truly am.<\/p>\n\n\n\n

Today, I am incredibly grateful for my HT Studio.<\/p>\n\n\n\n

It is a place I created with heart and where I genuinely enjoy what I do.<\/p>\n\n\n\n

But that is not the only thing I have created.<\/p>\n\n\n\n

NAIL EDIT was created by a technician, for technicians.<\/p>\n\n\n\n

NAIL EDIT was actually born from the wishes of many technicians.<\/p>\n\n\n\n

In 2025, I was actively working with various Ukrainian brands, and it was through that experience that the suggestions started coming in \u2014 \u201ccreate a store.\u201d<\/p>\n\n\n\n

At first, it felt intimidating and like a completely unfamiliar world.<\/p>\n\n\n\n

I had no previous experience with running a store, importing products, or even knowing where I should begin. It was scary.<\/p>\n\n\n\n

But step by step, everything started falling into place.<\/p>\n\n\n\n

The ideas came.<\/p>\n\n\n\n

The knowledge came.<\/p>\n\n\n\n

And finally \u2014 the courage and a clear vision came.<\/p>\n\n\n\n

Throughout this entire journey, I have listened, observed, and remembered your experiences, expectations, and wishes. I visited countless online stores, and based on those experiences, I created the kind of store I felt was missing from our market.<\/p>\n\n\n\n

A store that would support technicians when they feel unsure about their choices.<\/p>\n\n\n\n

A place that provides enough information and user experiences about products.<\/p>\n\n\n\n

A place that is logical, clear, and easy to use.<\/p>\n\n\n\n

A place worth coming back to.<\/p>\n\n\n\n

And perhaps most importantly \u2014 a place where we can share more.<\/p>\n\n\n\n

Because one honest experience or a small recommendation can mean so much to someone else.<\/p>\n\n\n\n

While visiting different online stores, I often thought, \u201cWhy don\u2019t we have a store like this or that?\u201d \u2014 I could have never imagined that I myself would be the one to make it happen.<\/p>\n\n\n\n

But today, it is here.<\/p>\n\n\n\n

For all of us.<\/p>\n","protected":false},"excerpt":{"rendered":"

My name is Helina. I have been a nail technician since 2009 \u2014 it has never been just a job for me, but an environment where over the years I have learned to understand what truly separates a good product from a \u201cpopular\u201d product. And all of this through testing, learning, sometimes making mistakes, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-274","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/pages\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":2,"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/pages\/274\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/pages\/274\/revisions\/276"}],"wp:attachment":[{"href":"https:\/\/nailedit.ee\/en\/wp-json\/wp\/v2\/media?parent=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}